Introduction
ALIK (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website alikhome.com (the “Site”), purchase our products, or use our services.
Please read this Privacy Policy carefully. By accessing or using our Site, or services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site or use our services.
Sections
- 1. Information We Collect
- 2. How We Use Your Information
- 3. How We Share Your Information
- 4. Your Privacy Rights and Choices
- 5. Data Security
- 6. Data Retention
- 7. Children's Privacy
- 8. Cookies and Tracking Technologies
- 9. Third-Party Links and Services
- 10. International Data Transfers
- 11. Changes to This Privacy Policy
- 12. Contact
1. Information We Collect
We collect information about you in various ways when you use our Site, App, or services.
1.1 Personal Information You Provide
We collect personal information that you voluntarily provide to us when you:
- Make a purchase (name, email address, phone number, shipping address, billing address, payment information)
- Create an account (name, email address, password, preferences)
- Request installation services (contact information, address, product details, scheduling preferences)
- Submit a service request (contact information, product information, issue details, photos)
- Contact customer support (name, email, phone number, inquiry details)
- Subscribe to our newsletter (email address, name, preferences)
- Participate in surveys, contests, or promotions
- Submit commercial inquiries (business information, project details, contact information)
- Book a showroom appointment (name, contact information, preferred date/time)
Payment Information: We use third-party payment processors (including Stripe, PayPal, and Financeit) to process payments. We do not store your complete credit card information on our servers. Payment data is encrypted and processed securely by our payment partners in compliance with PCI DSS standards.
1.2 Information Automatically Collected
When you visit our Site or use our App, we automatically collect certain information:
- Device Information: IP address, browser type, operating system, device type, unique device identifiers
- Usage Data: Pages viewed, time spent on pages, links clicked, referring website, search terms used
- Location Data: Approximate geographic location based on IP address (city, province level)
- Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies
1.3 Information from Third Parties
We may receive information about you from third parties, including:
- Social Media Platforms
- Business Partners (Authorized dealers, installation partners, design professionals)
- Marketing Partners (Advertising networks, analytics providers)
- Public Databases (Address verification services, demographic data providers)
2. How We Use Your Information
2.1 To Provide and Improve Our Services
- Process and fulfill your orders and requests
- Arrange product delivery and installation services
- Provide customer support and respond to your inquiries
- Manage your account and preferences
- Enable App functionality and smart toilet features
- Conduct product warranty and service activities
2.2 To Communicate with You
- Send order confirmations, shipping notifications, and service updates
- Respond to your questions, comments, and support requests
- Send marketing communications about products, promotions, and news (with your consent)
- Request reviews, feedback, and testimonials
2.3 For Marketing and Advertising
- Personalize your experience and deliver targeted content
- Display relevant advertisements on our Site and third-party platforms
- Measure the effectiveness of our marketing campaigns
- Send newsletters and promotional offers (you may opt-out at any time)
2.4 For Business Operations and Analytics
- Analyze website traffic and user behavior to improve our Site
- Detect, prevent, and address technical issues or security threats
- Enforce our Terms of Service and protect our legal rights
- Comply with legal obligations and respond to legal requests
3. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
3.1 Service Providers
We share information with third-party service providers who perform services on our behalf:
- Payment processors (Stripe, PayPal, Financeit)
- Shipping and logistics companies (Canada Post, UPS, Purolator)
- Installation service providers (licensed plumbers and electricians)
- Cloud hosting and data storage providers (AWS, Google Cloud)
- Email service providers (Mailchimp, SendGrid)
- Analytics providers (Google Analytics, Hotjar)
3.2 Business Partners
- Authorized dealers and retailers who sell ALIK products
- Design professionals and architects you’ve authorized us to work with
- Installation contractors you’ve requested service from
3.3 Legal and Safety Obligations
We may disclose your information when required by law or to protect the rights, property, or safety of ALIK, our customers, or the public.
4. Your Privacy Rights and Choices
4.1 Access and Correction
You have the right to access and update your personal information. You can:
- Log into your account to view and edit your information
- Contact us at privacy@alikhome.com to request access to your data
- Request correction of inaccurate or incomplete information
4.2 Deletion
You may request deletion of your personal information, subject to certain exceptions. Contact us at privacy@alikhome.com.
4.3 Marketing Communications
You can opt-out of receiving marketing emails by:
- Clicking the “unsubscribe” link in any marketing email
- Logging into your account and updating your communication preferences
- Contacting us at privacy@alikhome.com
4.4 Canadian Privacy Rights (PIPEDA)
Under Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), you have the right to:
- Know what personal information we hold about you
- Request access to your personal information
- Request correction of inaccurate information
- Withdraw consent for certain uses of your information
- File a complaint with the Office of the Privacy Commissioner of Canada
5. Data Security
We implement reasonable administrative, technical, and physical security measures designed to protect your personal information.
- Encryption: We use SSL/TLS encryption for data transmission
- Access Controls: We limit access to personal information to authorized employees
- Secure Payment Processing: Payment information is processed by PCI DSS compliant payment processors
- Regular Security Audits: We conduct periodic security assessments
- Employee Training: Our team is trained on data privacy and security best practices
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy.
- Account Information: Retained while active and for 7 years after closure
- Purchase and Transaction Data: Retained for 7 years for tax and warranty purposes
- Customer Support Records: Retained for 3 years after the last interaction
- Marketing Data: Retained until you unsubscribe or request deletion
- Website Analytics: Typically retained for 26 months
7. Children's Privacy
Our Site and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us at privacy@alikhome.com.
8. Cookies and Tracking Technologies
8.1 Types of Cookies We Use
- Essential Cookies: Required for the Site to function properly (shopping cart, login sessions)
- Analytics Cookies: Help us understand how visitors use our Site
- Functionality Cookies: Remember your preferences and settings
- Marketing Cookies: Track browsing activity to deliver targeted advertisements
8.2 Managing Cookies
You can control cookies through your browser settings. Please note that disabling cookies may affect the functionality of our Site.
9. Third-Party Links and Services
10. International Data Transfers
ALIK is based in Canada. If you are accessing our Site from outside Canada, your information may be transferred to, stored, and processed in Canada or other countries where our service providers operate.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last Updated” date and notify you via email or prominent notice on our Site.
12. Contact
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
ALIK Privacy Team
Email: Hello@alikhome.com
Phone: 1-855 701 8884
Response Time: We will respond to your inquiry within 30 days.